Traction

Builder 2.0

Equity-free consumer startup accelerator

Deadline: September 22nd
New traffic source
Up to 30K$ credits
6 weeks to scale

B2c seed, series a startups who want to expand acquisition sources

The program is...
  • Free
  • Online
  • 6-week long
  • 21 April - 30 May
The Traction Builder program will help you…
  • Launcha new traffic source
  • Get up to $30k for your marketing budget
  • Meet top mentors from leading B2C companies
  • Pitchin front of 50+ VCs
June 8-12

Pitch at top world startup conference

  • June 8-12
  • Show traction. Pitch to 50+ VCs.
  • Win $25K on Snapchat ad credits
*However, we cannot guarantee funding – it's all up to you!
Registration

Selection

March 2025

Open Call

April 7- April 13

Pitch deck review

April 14 - April 20

Personal interview

April 21

Program start day

VC AT TRMNL4 NETWORK

Program

Week 1
Onboarding
Week 2
Ads Launch
Week 3
360 on Creatives
Week 4
Product retention
Week 5
User Acquisition
Week 6
Fundraising & scale

TECH SETUP
& ONBOARDING

🔥 Who should join: Founders, Marketers & Tech Wizards ready to launch

  • Kick off with opening session, networking, setting up KPIs
  • Build the right foundation — Snapchat Business Manager, MMP, CAPI
  • Q&A session with Snapchat experts

First Campaigns & Optimization

🔥 Who should join: Performance Marketer, Product Manager, Data Analyst

  • Crack Snapchat’s user acquisition formula - hacks, formats & benchmarks that convert.
  • Be ready to launch your first campaigns with $5K credit
  • Master analytics & optimization for both Web & App

Creatives
That Convert

🔥 Who should join: Creative powerhouses - Ad Makers ready to level up

  • Steal the playbookfrom Snapchat’s top-performing campaigns
  • Master UGC magic - scale ad content with the pros
  • Learn how to create up to 1000 creatives weekly from top performing companies

Analytics, Product Growth & Retention

🔥 Who should join: product and growth teams

  • Crack product & marketing analytics with AppsFlyer
  • Learn product-led growth strategies from Preply, Wise, and LinkedIn experts
  • Retention is king - improve user retention tactics to maximize key metric - LTV

User Acquisition & Scale Strategies

🔥 Who should join: User Acquisition Managers

  • Top consumer brands reveal how they scale with (and beyond) Snap
  • Get the battle-tested playbooks on what works (and what doesn’t) in real acquisition campaigns
  • Q&A deep dive

fundraising, team & scale

🔥 Who should join: Founders, CEOs

  • Series A Fundraising strategy deep dive with VCs
  • International expansion strategies - Revolut case study
  • Scale it up: sales for B2C Companies
  • Startup culture decoded — leadership lessons from ex-Venmo, Scale AI & more
Week 1
Onboarding
Week 2
Ads Launch
Week 3
360 on Creatives
Week 4
Product retention
Week 5
User Acquisition
Week 6
Fundraising & scale

TECH SETUP
& ONBOARDING

  • Kick off with opening session, networking, setting up KPIs
  • Build the right foundation — Snapchat Business Manager, MMP, CAPI
  • Q&A session with Snapchat experts

🔥 Who should join: Founders, Marketers & Tech Wizards ready to launch

First Campaigns & Optimization

  • Crack Snapchat’s user acquisition formula - hacks, formats & benchmarks that convert.
  • Be ready to launch your first campaigns with $5K credit
  • Master analytics & optimization for both Web & App

🔥 Who should join: Performance Marketer, Product Manager, Data Analyst

Creatives
That Convert

  • Steal the playbookfrom Snapchat’s top-performing campaigns
  • Master UGC magic - scale ad content with the pros
  • Learn how to create up to 1000 creatives weekly from top performing companies

🔥 Who should join: Creative powerhouses - Ad Makers ready to level up

Analytics, Product Growth & Retention

  • Crack product & marketing analytics with AppsFlyer
  • Learn product-led growth strategies from Preply, Wise, and LinkedIn experts
  • Retention is king - improve user retention tactics to maximize key metric - LTV

🔥 Who should join: product and growth teams

User Acquisition & Scale Strategies

  • Top consumer brands reveal how they scale with (and beyond) Snap
  • Get the battle-tested playbooks on what works (and what doesn’t) in real acquisition campaigns
  • Q&A deep dive

🔥 Who should join: User Acquisition Managers

fundraising, team & scale

  • Series A Fundraising strategy deep dive with VCs
  • International expansion strategies - Revolut case study
  • Scale it up: sales for B2C Companies
  • Startup culture decoded — leadership lessons from ex-Venmo, Scale AI & more

🔥 Who should join: Founders, CEOs

Registration

Mentor checkpoints

Advisory sessions

Deep-dive workshops

Case studies

Panel discussions

Knowledge library

Pitch practices

Program

1st Week
  • Get you tech setup ready,
  • Get insights on Snap cabinet, funnels, hacks
2nd Week
  • Get 360 insights on performing Creatives
  • Start spending $5K credits with guidance
3rd Week
  • Analytics, optimisation and retention in your product
  • Get insights on how to build what works for you
4th Week
  • Case Studies of top b2c startups on their User Acquisition processes
5th Week
  • Startup further Scale: Sales, Operatons, Fundraising, Culture.

Our experts

Alexandra Tesler
Senior Client Partner at Snap Inc.
Vital Laptenok
General Partner at Flyer One Ventures, Co-founder at Genesis
Ben Wallace
Founder, ex Director of Product Marketing at LinkedIn, Amazon, Uber, Google.
Vincent Pagnard-Jourdan
Head of Growth & Mid-Market Ad Solutions | Export at Snap Inc.
Dmytro Strelchuk
Strategy & Operations at Revolut
Stanislav Sumovskyi
Senior User Acquisition Manager at Flo Health Inc.
Ross Nazarenko
Startup Founder, ex-Head of Growth at ScaleAI, Vimeo, Bird
Carl Hinrichsen
Founder at Exec Functions, ex Global Head of Channel Sales at Meta, Amazon
Dan Kleinman
Co-founder & CEO at Bombassadors
Lesia Kupriienko
Industry Lead at AppsFlyer
Pasha Pedenko
Founder at Mathema.me, KOLO, ex-Product marketing at Wise, Preply
Matan Atias
Client Partner at Snap Inc.
Sara Antonelli
App Commercial Lead at Snap Inc.
Nir Ehud
Senior Client Partner at Snap Inc.
Denys Sychkov
Investment Director at Horizon Capital
Hanna Shuvalova
Principal at Horizon Capital
Alexandra Naidonova
Fractional Brand Lead
Sofia Vyshnevska
Co-founder and COO at NewHomesMate
Igor Kachura
Head of Engineering at WIX
Valeriia Ketrysh
Senior Investment Associate at Horizon Capital
Vadim Rogovskiy
CEO and Co-Founderat 3DLOOK
Slava Matskov
CEO at Howly by SKELAR
Max Lukominskyi
CMO at OBRIO (Genesis)
Andrii Brodetskyi
Investment Analystat Horizon Capital
Halit Sieradzki
Account Manager at Snap Inc.
Dmytro Borzenko
Creative Marketing Lead at Headway

Selection

26 March

Application deadline

26-29 March

Pitch Deck Review

5-12 April

Personal interviews

15 April

Selected Startups announcement

21 April - 30 May

Traction Builder program

1st week of June

Pitch Competition at a global startup conference

Alumni

By the end of the first week, our total CPA had decreased by 20% and reached our targets

memoryOS about Traction Builder by TRMNL4 & Snap Inc.

why snap?

The Perfect Match: Taimi Achieves Full-Funnel Success With Snapchat Story Ads

37%
Decrease in CPI
+15 pt
Increase in ROI
+15 pt
Lift in New Users

Kiehl’s Drives 145% Incremental Lift in Purchases With Full-funnel Strategic Campaign

133%
lift in incremental adds to cart
145%
lift in incremental purchases
1 in 2
reached within TA

Booking.com uses Dynamic Ads for Remarketing to Drive Incremental Bookings

20%
Lower Cost Per Purchase than other Advertisers in the US
1.3X
Higher Swipe Up Rate than other Advertisers in the US
10.7M
Impressions

BetterMe lowered cost per purchase by 30%

2X
Increase in app traffic
30%
Lower cost per purchase than goal
30%
Higher conversion from install to purchase than goal

Take what
you really
need

20+ deep-dive workshops
knowledge library
case studies
founder-to-founder networking
pitch competition
mentorship sessions

Organizers

Snap Inc. is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world and have fun together.

TRMNL4 [terminal] — a connector [for] startups, investors, and global tech players.We create educational, networking, and investment opportunities for tech businesses.

VC on the Slush side-event

Friendly deals

Access T4.Community after successful completion of the program

  • $5000 in AWS Credits and experts support
  • 6 months of free Notion towards a Plus Plan.
  • Unlimited AI for 6 months.
  • 6 months free of Zendesk Customer Support Suite and Zendesk Sales CRM
  • 15% discount off the first annual subscription after an initial 6-month free period.
  • 3 months of free attribution + access to any AppsFlyer products and services for the duration of the trial.
  • 15% Discount
  • $1,000 deal as 10% off each invoice for using Awesomic app
  • 100% discount for 3 months of sales engagement with Reply
  • up to 50% discount afterwards

TRMNL4.
in numbers

8000+

Programs
& community applicants

188

Startup Academy
by Genesis
& Meta alumni

40+

Ecosystem partners,
mostly in CEE

40+

Countries
in our pipeline

45+

VC funds
in our network

$11M

Invested
in our startups

150+

TRMNL4. Community members

FAQ

1. Who are the organizers?

  • TRMNL4 [terminal] — a connector [for] startups, investors, and global tech players.
  • Snap Inc. is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world and have fun together.
  • The program is a part of TRMNL4.

2. How to join the Traction Builder?

  • Fill out the application form. After submitting, you will receive an email confirmation. If you do not receive this email, please check your junk folder. The selection stages include an application on the website, screening, pitch deck review, and an interview. We inform applicants about the results of each preliminary stage by email and our social media.

3. How is the learning process organized?

  • You meet your mentor from Snap, who will be there with you during the program for 6 weeks. Together you will work through your goals for the expansion of your audience and will develop a roadmap for your growth on Snapchat.
  • Each week we will host deep-dive online workshops and case studies for practical content.
  • Connect with mentors and receive one-on-one support for specific requests.
  • Check out the Knowledge Library for insightful content on marketing and startup building.
  • On the 6th week, we will practice pitching and will prepare you for the closed side event at (to be announced soon) 2025, participation in which is determined by the startup's level of preparation and its traction during the bootcamp.
    ‍*For convenient communication, we use Slack. All online events take place in Zoom, and interaction with experts and the content library is organized on our T4.Platform.

4. What will be the working language?

  • English is our working language.

5. As a founder, can I involve my startup team in the program?

  • Sure! The program is designed for founders & CMOs or marketing leads. You can learn from deep-dive workshops, access specialized case studies, meet with advisors, and get help in your field from mentors and other experts. This way, the entire team can learn valuable skills to help propel the startup further.

6. How many startups are going to take part in the program?

  • The Traction Builder by TRMNL4 & Snapchat will have 8 startups who will work hand in hand with Snap team & industry experts.

7. What are the entry requirements?

  • The program is designed mainly for tech-driven software startups from Seed to Series A that are engaged in consumer tech in different domains like Health & Wellness, Utilities, EdTech, Social Discovery, E-Commerce, Gaming, Streaming, and FinTech. These startups should also be interested in scaling with Snapchat.

8. Is participation free?

The Traction Builder is free. TRMNL4 and Snapchat support startups without exchanging equity or fees.

  • Collaborate actively with assigned mentors and advisors to gain advice and feedback, promoting your business's growth and development.
  • Engage in program-related activities, such as events, workshops, and meetings.
  • Keep communication clear and honest regarding any difficulties, progress, or changes in your business direction.
  • Make full use of the resources and opportunities to optimize your growth and success potential.
  • Contribute to the TRMNL4.Community by sharing your experiences, insights, and knowledge with fellow members and stakeholders.
  • If your startup receives investment or achieves significant milestones with the help of the TRMNL4 team, you agree to acknowledge TRMNL4 and the Traction Builder Program in any media or press releases for at least one year.

9. Can I raise investment for my startup at the startups conference?

  • At the end of the program, the participants who successfully finish the program will have the opportunity to pitch their startups to TRMNL4’s investment network at (to be announced soon) 2025 in June. However, we cannot guarantee that your startup will receive funding.

10. What do I need to do to become a part of TRMNL4?

  • Participants of the Traction Builder will become a part of our network and join more than 150 founders from CEE for ongoing activities. But even if you don’t make it into the program, feel free to apply to T4.Community for more opportunities. Check it out here.

11. I want to partner up with you. Who do I need to contact?

  • If you want to join as a partner and share your service or expertise, send us an email at [email protected].
  • If you’re an investor, check out more info on the TRMNL4 website and fill out the form to join the network.
  • For media and other friends, we recommend visiting the Contact page for more details.
  • If you wish to share your expertise with our founders, please contact [email protected]. Describe your background and how you would like to cooperate. Please note that we are community-oriented and not-for-profit, so we do not involve external expertise commercially.

12. How is the winner picked for $20k worth of marketing on Snap?

A team from Snap will decide the final winner based on the traction that the startup demonstrates during the Traction Builder program